Cadillac CTS Coupe V Future Vehicle Experience, 2009
Using existing assets, I created this animated experience to tease the pending release of the very fast CTS Coupe V. View the full experience.

Palm Pixi Print campaign
Worked with partner to concept these fun prints. This lighthearted approach to advertising was meant to focus attention on how you define your phone, not the other way around.

Nickelodeon's The Big Help website, concept
The Big Help is a public outreach campaign urging 6-13 year olds to do real world actions that better themselves and their communities.
This site was designed to build awareness and excitement about The Big Help and suggest ways to get involved.

Nickelodeon's The Big Help website, 2010
This is the site that went live. I worked with an Art Director to design and update this site for a better integrated experience within the NIckelodeon Big Help clubhouse.

Palm Pixi Facebook campaign, 2010
Created a facebook ad campaign, "Let's go halfsies," to promote a temporary Buy One, Get One Free promotion at Verizon Wireless.
Users could post an alert to their newsfeed to find a friend & split the cost.

Savoir Faire, student project
A line of springtime accessories for the modern dandy. Includes an umbrella, rain boots, bowler hat, scarf, and pocket square. Oscar Wilde would be proud.

Product(RED) Holiday PSA microsite, concept
Customize your own RED public service announcement, Share it & your favorite celebrity tells your friends what RED product you want this holiday season and how giving RED saves lives.

YoungBlood Art Gallery & Boutique, student project
For this project I designed an Identity system that fits YoungBlood's anti-establishment DIY ethos, a spoke card promoting a bike race to drive new clientele towards the gallery,
and a calendar-based website to keeps patrons informed about openings, exhibitions and the arrival of boutique items.

Cadillac website lightbox feature, concept
Designed an interactive experience to display content that was detailed in brochures, but missing from the online experience.

Product(RED) twitter tracker microsite, concept
On World AIDs Day, we "turned Twitter RED." This microsite was pitched as a way to track and envision what that could entail.

Domo Arigato, student project
Tokyo-inspired, karaoke-themed beer sold by the case. It's a party in a box. Pop a top to receive your karaoke challenge, but choose wisely — the blurrier the label, the more embarassing the song.
Visit the website to download the karaoke video that accompanies your challenge, and get this party started.